The power of influencers is on the rise, thanks to the central role that social media and the creator economy now play in consumer life. There’s an overarching sense that influencers impact consumers — but what impact exactly?
What social media platforms do you use regularly? Which content types do you find most engaging? Which social platforms are you most likely to purchase products from? What factors play into your purchase decisions? And more…
Our data-driven approach gave us a clear focus for YouTube in the coming year — create long-form, educational content that will build credibility amongst beauty enthusiasts.
However, while Gen Z respondents chose long videos were the second most engaging type, Millennials chose photos.
Similarly, 82% of marketers at least somewhat agree that influencer marketing has successfully driven sales.
Now more than ever, brands should be considering how to bring their audience together and examine the societal impact they can truly have