I studied social media at the University of San Francisco where my love for connecting people and brands through the digital space began. After launching my career in London working in print media, I ended up back in San Francisco where I focused on strategic influencer marketing in the beauty industry. I launched Fenty Beauty by Rihanna in 2017 and helped it become the fastest growing beauty brand on social media through highly effective influencer partnerships. I then focused my efforts on doubling the OLEHENRIKSEN skincare business in the years following through paid campaigns, product seeding, and viral video content. After growing a reputation as the 'influencer whisperer' of the beauty industry, it's now time for me to bring my magic to growing brands.
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